Abu Garcia For Life

Abu GarciaSuperior. Renowned. Legendary. Each of these words defines Abu Garcia. From its inception on the banks of the Mörrum River in Svängsta, Sweden, Abu Garcia, then AB Urfabriken, has grown to become a reel powerhouse. Coveted by fisherman spanning the globe, it’s obvious that at Abu Garcia fishing is life, and life is fishing.

A tale of true innovation, grit and an unshakeable spirit, Carl August Borgström, founder of AB Urfabriken, paved the way and laid the foundation for what was to come. After his death in 1934,

His son took the helm of the company. The goal: To continue to manufacture and sell taxi meters. However, World War I halted the import and export of taxi meters, thus leaving the company with throngs of parts and plenty of debt. That’s when Borgström’s son turned to the Mörrum River. What did he find there? Inspiration. Yes, young Göte Borgström made the decision to start making fishing reels as there were none in Sweden at the time. Göte and his watch makers launched the first Swedish-made baitcast reels — the Record 1500, 1600, 1700 and 1800 in the year 1941.

The roots of family and fishing run deep at Abu Garcia. See the compelling story of this remarkable company and how it has changed the world of fishing as we know it at:

More Stories & Fun Things to Do

Travel

Where to Vacation? Go Big or Stay Home!

We speak about luxury vacations, budget vacations, vacations that are fun for the kids, and many more areas of travel at this time of year. But there is also a category that many do not touch upon because they “assume” it is far too difficult for those on a budget to be able to enjoy these jaw-dropping wonders. However, whether you are a backpacker looking to “become a journeyman” and all you need is the price of the plane ticket; or one that is saving up for that “ultimate trip,” these are locations where either can go to create memories that will be among the greatest and grandest of their entire lives.

Business

How Are Retail Sales in 2017?

Despite consumer uncertainty, as well as a very sluggish beginning to 2017, the U.S. retail sales industry is projected to increase 4% this year. Headlines show that many retailers and companies posted “soft” holiday sales to end 2016, which caused some notable retailers to either cut jobs or close stores as a result. However, when it comes to 2017, the National Retail Federation (NFR) released an economic forecast projecting the retail industry (this excludes automobiles, gas stations, and restaurants) to grow and reach that 4% increase aim.

Entertainment

Top Ten DVD List for March 28, 2017

20th Century Women https://www.amazon.com/exec/obidos/ASIN/B01MRA563W/ref%3dnosim/thslfofire-20 Fantastic Beasts and Where to Find Them https://www.amazon.com/exec/obidos/ASIN/B01LTHOAGM/ref%3dnosim/thslfofire-20 A Monster Calls

Health

Making Your Health “Resolute”

It is time for those New Year’s Resolutions to be made

Books

The President’s Kitchen Cabinet

The Story of the African-Americans Who Have Fed Our First Families, from the Washingtons to the Obamas by Adrian Miller University of North Carolina Press