by James Moore
The entrepreneur has been around since before all of us were born. Think about it. There were most likely salesmen back in the Ice Age who went to work opening a small business that sold picks and saber-toothed tiger weaponry to the rest of the humans.
The entrepreneur is the one person in our economy who needs to be able to unite production with capital in order to produce a product that is beneficial and, most importantly, profitable.
Their ‘other hand’ needs to be a social media/PR team that is the best of the best and understands the entrepreneur’s goals. These goals are achieved. This is why there are amazingly successful business people who have created franchises that consumers simply can’t live without. They have made sure to put together technology that ranges from household products to fancy mobile apps in order to increase their ROI. In essence, the entrepreneur is the one with a creative mind and a deep well of strong determination who does not fail.
The social media/PR team is the other innovator in this scenario. They are the ones who are able to unite social media with profit, which is what all entrepreneurs want to see. With the power of platforms galore, a social media/PR team is brought on board in order to watch out for your company 24/7. They are there to stop the negatives from building, make sure the positives are posted everywhere, take care of the ultimate website that draws your target audience in and doesn’t let them go, and uses every piece of the World Wide Web to make your business into the next Coca-Cola mammoth.
Risk-taking is a skill of the entrepreneur. But when it comes to their marketing campaigns, they move the risk to the social media/PR team. Why is that? Because entrepreneurs use their exceptional skills where they are the most needed. They do not have time to waste on campaigns when they’re constantly working to make sure the products and services being offered are ‘5-star’ and far better than their industry competition. They also must work the business-to-business angle in order to bring on suppliers and distributors.
While all this work is being done, the social media/PR team creates those campaigns that shock, awe and engage a target audience. They make sure to analyze all the pieces of information; such as when and where they should post data to reach the right client. They make sure those reviews of your company are top-notch, and that consumer’s feel as if they are an integral part of your company’s success. (Which they most definitely are).
As 2014 comes upon us, most experts in the business and social industries are saying that the entrepreneur united with the social media/PR team is the greatest and most sought after duo of all time.
When it comes to franchises, trends have branched out with the evolution of social media. Multi-units are appearing across the country, and entrepreneurs are grabbing on to these industries in order to make the franchise shine. They know that people want to be their own boss, and that people are willing to work hard in order to be at the top of their own ladder instead of sitting at a desk at the bottom of someone else’s.
With the holidays coming, many resolutions are going to be made when it comes to improving lives and finances, which means more entrepreneurs will be born. Thankfully, the social media/PR team at Be First is already proven to help these new businesses succeed!
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